WORLD CHAMPION LÁSZLÓ FÁBIÁN WAS ONE OF THE FACES OF THE RICHTOFIT SPORT ADVERTISING CAMPAIGN
The outstanding sports figure of the eighties and nineties, László Fábián and the members of the world champion and Olympic gold medallist Hungarian pentathlon team (Attila Mizsér and János Martinek) were the faces of the marketing campaign promoting Richtofit Sport. We recently evoked this wonderful memory with László Fábián.
RICHTOFIT AWARDED THE HUNGARIAN BRANDS AWARD
The Superbrands panel of judges put Hungarian brands to the test for the fourth time in 2013. Based on objective company data (tradition, ownership, management and employment), the subjective decision (reputation and identity) made by the HungarianBrands Committee comprised of independent experts and the national consumer survey conducted by GfK Hungária Market Research Institute (familiarity), RICHTOFIT was deemed a true Hungarian brand in terms of quality, business and the consumer to be included among the TOP200 consumer/TOP100 business brands.